Rebecca Akparanta
GTM Engineer · Clay Certified
I build outbound
systems that
generates revenue.
Most outbound fails because it is built around volume, not precision. I build the targeting, sequences, enrichment workflows, and revenue models that make every contact count — not just the messaging.
$0M+
Attributed pipeline
$0K+
Direct pipeline
0+
Certifications
0+
GTM roles
Hear from clientsI've worked with.
“Rebecca was very knowledgeable and helped me dial in a GTM strategy. She had put in some time before our meeting to review my specific needs and niche. She was prepared, responsive and open to discussing different ideas and methods to ensure that I had a solid understanding of the strategy we discussed. Rebecca followed up our appointment with the documentation and work promised well within the time quoted.”
Matthew S.
Client
Featured Builds
Systems I've built to automate the GTM pipeline.
Each project is a real workflow — built live, documented end-to-end. From signal detection to pipeline generation, these are the systems that replace manual outbound with intelligent automation.
Built live with Claude Code
Salesforce GTM Infrastructure SystemAutomate.
A production CRM architecture built on Salesforce that enriches leads, scores them against ICP criteria, and auto-routes qualified prospects, no manual triage required.
Custom objects with Master-Detail relationships
Lead enrichment pipeline (Clay → Python → Salesforce)
ICP scoring (company size, funding, hiring velocity)
Record-Triggered Flows for automated lead routing
Roll-Up Summaries for activity tracking
SOQL queries for verification & reporting
1 of 5 · Auto-rotating
Stack
Salesforce · Clay · Python
Format
Live build
Output
Production CRM system
How I work
I start with the revenue picture,not the tools.
Every engagement starts with the revenue goal, not the software. I work backwards from your growth targets, identify where pipeline is breaking down, then build the systems that consistently create qualified opportunities.
Find the revenue opportunity
I identify buying signals, customer intent, and GTM gaps to uncover where the biggest pipeline opportunities actually exist.
Build a high-quality target list
Every account is enriched and scored so your team spends time on buyers who are most likely to convert—not massive lead lists.
Automate the outreach engine
I build reliable workflows that deliver personalized outreach, route hot prospects instantly, and keep your pipeline moving automatically.
Measure, learn, and improve
Every campaign is tracked, measured, and refined so each iteration generates better conversations, more meetings, and stronger pipeline.
Real numbers.Real campaigns.
Documented client builds I'm cleared to share publicly. Numbers are unedited and pulled directly from campaign tools.
Client campaign · shared with permission
AWS Cloud Migration Campaign — Middle East & Gulf Region
18
active campaigns
65–74%
open rates
7–20%
reply rates by market
4–8%
positive reply rates
Built, sequenced, and managed end-to-end across GCC, Saudi Arabia, UAE, Qatar, Kuwait, and Oman. Enterprise technical sales outbound.
AWS Cloud Migration Campaign — Middle East & Gulf Region
Click to view full resolution
Client campaign · shared with permission
B2B Outbound Campaign
11,900
emails sent
29.7%
open rate
17
opportunities generated
$29,750
attributed pipeline
Signal-based targeting, not purchased lists. Campaign built and managed end-to-end.
B2B Outbound Campaign
Click to view full resolution
There's much more behind NDAs.
These two campaigns are the ones I'm cleared to share publicly. Most client work — including enterprise campaigns at Adobe, Ally Bank, Regeneron, and Lockton — sits under confidentiality agreements. Happy to walk through anonymized results in a conversation.
Message me on LinkedInWhat I deliver
01 / 03
Outbound systems
End-to-end outbound infrastructure that books meetings consistently. Built on solid ICP and tight sequences, not volume.
$1M+
pipeline generated
01
Outbound systems
End-to-end outbound infrastructure that books meetings consistently. Built on solid ICP and tight sequences, not volume.
- Multichannel across email and LinkedIn
- Inbox warming, deliverability, and sender reputation
- Reply handling and meeting handoff to AE
- Signal-based timing and account-level orchestration
02
Pipeline modeling
Custom revenue models that show exactly where your funnel breaks. The dashboard on this site is a live working example.
- Funnel math from MRR target back to send volume
- LTV to CAC, payback period, coverage ratio
- Constraint analysis with specific recommendations
- Scenario stress-test across conservative to optimistic
03
Clay workflows
Custom enrichment and scoring workflows built in Clay and tested in real client work. Clay certified.
- Custom enriched from 20+ data sources
- Automated handoff to CRM and outbound tools
- Real-time Slack alerts and signal monitoring
- AI-powered personalization at scale
Results
Pipeline that reaches the room.
Over $2M in attributed pipeline generated across direct outbound engagements. Also booked enterprise leadership at Adobe, Ally Bank, Regeneron, and Lockton via Origins Consulting Group.
Enterprise deals facilitated at
Most certified for the job
12+ certifications. Real proof, not claims.
n8n Academy
n8n Integrations: APIs and Connected Workflows
Clay
Clay Outbound Automation Certification
Anthropic
Claude Code in Action
Salesforce
Salesforce Sales Development Representative Specialization
IBM
Generative AI: Prompt Engineering
HubSpot Academy
HubSpot Marketing Software
n8n Academy
n8n Integrations: APIs and Connected Workflows
Clay
Clay Outbound Automation Certification
Anthropic
Claude Code in Action
Salesforce
Salesforce Sales Development Representative Specialization
IBM
Generative AI: Prompt Engineering
HubSpot Academy
HubSpot Marketing Software
Google Digital Marketing & E-commerce
HubSpot Academy
HubSpot Contextual Marketing
IBM
Generative AI Fundamentals Specialization
SV Academy
Conversational Selling Playbook for SDRs
Think Outside the Inbox: Email Marketing
University of California, Davis
Google SEO Fundamentals
Google Digital Marketing & E-commerce
HubSpot Academy
HubSpot Contextual Marketing
IBM
Generative AI Fundamentals Specialization
SV Academy
Conversational Selling Playbook for SDRs
Think Outside the Inbox: Email Marketing
University of California, Davis
Google SEO Fundamentals
Outbound experience.
GTM Engineering
2 rolesGTM Engineer
IntuitioLabs and RightShift
GTM Strategist
APItoolkit
Growth & Ops
1 roleGrowth Operator
Motion (Creative Analytics)
SDR / Outbound Execution
6 rolesSenior SDR
Largo.ai
SDR
Selling to Executives
Outbound Manager
UX Pilot
SDR
Origins Consulting Group
LinkedIn Marketing and Communications Specialist
GLEAC
LinkedIn Development Specialist
Avani Media
My stack
Tools I use daily.
I build AI-native GTM systems, not just Clay workflows. These are the tools that connect into one pipeline.
Enrichment
CRM
Data
Outbound
Automation
Prospecting
Sales
AI
Ops
Currently
Co-founding GTM at an early-stage SaaS, building the acquisition motion from zero.
Available for select fractional engagements. If you have a real GTM problem and budget to solve it, I want to hear about it.
Operating philosophy
I believe good sales means good business.
Outbound is not about volume. It is about precision, infrastructure, and respecting the buyer's time. Every system I build starts with the math, not the messaging.
Need outboundthat actually works?
I will audit your funnel, find the primary constraint, and tell you exactly what to fix first. No fluff, just the math.