Rebecca Akparanta
GTM Engineer · Clay Certified
I build outbound
systems that
book meetings.
Most outbound fails because it is built around volume, not precision. I build the targeting, sequences, enrichment workflows, and revenue models that make every contact count — not just the messaging.
$0M+
Attributed pipeline
$0K+
Direct pipeline
0+
Certifications
0+
GTM roles
Words from peopleI've worked with.
“Rebecca was very knowledgeable and helped me dial in a GTM strategy. She had put in some time before our meeting to review my specific needs and niche. She was prepared, responsive and open to discussing different ideas and methods to ensure that I had a solid understanding of the strategy we discussed. Rebecca followed up our appointment with the documentation and work promised well within the time quoted.”
Matthew S.
Client
Built live with Claude Code
GTM OrchestratorPipeline.
A real working session showing how I build an outbound system from scratch — starting with research, moving through enrichment and sequence logic, and ending with pipeline math that actually supports the target.
ICP research and live signal mapping
Clay enrichment workflow decisions
Sequence structure and outbound logic
Revenue model built from target backwards
Real work. No edits. No rehearsals.
Stack
Clay · Claude · funnel model
Format
Live build session
Output
End-to-end GTM system
How I work
I start with the revenue picture,not the tools.
Before I touch any tool or write a word of copy, I start with the revenue picture. What MRR are you targeting? What does your close rate actually look like? Where is pipeline stalling? These questions shape everything downstream. The system I build is always a function of the revenue gap.
Research and reverse engineering
I pull funding signals, job postings, founder interviews, podcast appearances, G2 reviews, and LinkedIn activity to build a real picture of how a company acquires customers before I touch any tool. I am looking for where the motion breaks and where the timing signal lives.
ICP scoring and list building
Using Clay, I enrich and score prospects against specific criteria — company size, buyer motion, subscription model, existing GTM function, and live signal activity. The list that comes out is small and deliberate, not a spray-and-pray export.
Signal-based outreach infrastructure
I build the sequences, deliverability setup, inbox rotation, and timing logic so emails actually land and LinkedIn touches reach the right person at the right moment. Infrastructure first, copy second.
Attribution and iteration
Every campaign feeds back into the model. Reply rate, meeting rate, pipeline generated, and constraint identification all inform what changes next. The system gets smarter every cycle.
Real numbers.Real campaigns.
Documented client builds I'm cleared to share publicly. Numbers are unedited and pulled directly from campaign tools.
Client campaign · shared with permission
AWS Cloud Migration Campaign — Middle East & Gulf Region
18
active campaigns
65–74%
open rates
7–20%
reply rates by market
4–8%
positive reply rates
Built, sequenced, and managed end-to-end across GCC, Saudi Arabia, UAE, Qatar, Kuwait, and Oman. Enterprise technical sales outbound.
AWS Cloud Migration Campaign — Middle East & Gulf Region
Click to view full resolution
Client campaign · shared with permission
B2B Outbound Campaign
11,900
emails sent
29.7%
open rate
17
opportunities generated
$29,750
attributed pipeline
Signal-based targeting, not purchased lists. Campaign built and managed end-to-end.
B2B Outbound Campaign
Click to view full resolution
There's much more behind NDAs.
These two campaigns are the ones I'm cleared to share publicly. Most client work — including enterprise campaigns at Adobe, Ally Bank, Regeneron, and Lockton — sits under confidentiality agreements. Happy to walk through anonymized results in a conversation.
Message me on LinkedInWhat I deliver
Three things I build extremely well.
01 / 03
Outbound systems
End-to-end outbound infrastructure that books meetings consistently. Built on solid ICP and tight sequences, not volume.
$500K+
pipeline generated
01
Outbound systems
End-to-end outbound infrastructure that books meetings consistently. Built on solid ICP and tight sequences, not volume.
- Multichannel across email and LinkedIn
- Inbox warming, deliverability, and sender reputation
- Reply handling and meeting handoff to AE
- Signal-based timing and account-level orchestration
02
Pipeline modeling
Custom revenue models that show exactly where your funnel breaks. The dashboard on this site is a live working example.
- Funnel math from MRR target back to send volume
- LTV to CAC, payback period, coverage ratio
- Constraint analysis with specific recommendations
- Scenario stress-test across conservative to optimistic
03
Clay workflows
Custom enrichment and scoring workflows built in Clay and tested in real client work. Clay certified.
- Custom enriched from 20+ data sources
- Automated handoff to CRM and outbound tools
- Real-time Slack alerts and signal monitoring
- AI-powered personalization at scale
Results
Pipeline that reaches the room.
Over $2M in attributed pipeline generated across engagements, including enterprise deals at Adobe, Ally Bank, Regeneron, and Lockton, among others.
These came through outbound systems, signal-based prospecting, and relationship-driven acquisition built for teams that needed pipeline, not just activity metrics.
Enterprise deals shipped at
Previously worked directly alongside Filip Merdic, Head of Growth at Motion, and Wilson Hung on outbound strategy and growth.
Most certified for the job
11+ certifications. Real proof, not claims.
Salesforce
Salesforce Sales Development Representative Specialization
HubSpot Academy
HubSpot Marketing Software
Google Digital Marketing & E-commerce
Meta (Facebook)
Meta Social Media Marketing
HubSpot Academy
HubSpot Contextual Marketing
IBM
Generative AI Fundamentals Specialization
Salesforce
Salesforce Sales Development Representative Specialization
HubSpot Academy
HubSpot Marketing Software
Google Digital Marketing & E-commerce
Meta (Facebook)
Meta Social Media Marketing
HubSpot Academy
HubSpot Contextual Marketing
IBM
Generative AI Fundamentals Specialization
SV Academy
Conversational Selling Playbook for SDRs
Assess for Success: Marketing Analytics
Think Outside the Inbox: Email Marketing
Coursera
Custom Reports in Google Analytics
University of California, Davis
Google SEO Fundamentals
SV Academy
Conversational Selling Playbook for SDRs
Assess for Success: Marketing Analytics
Think Outside the Inbox: Email Marketing
Coursera
Custom Reports in Google Analytics
University of California, Davis
Google SEO Fundamentals
Experience
Where I've shipped GTM work.
2025
SDR Contractor
Motion (Creative Analytics)
·SDR2024
SDR Expert
LARGO FILMS SA
·SDR2024
B2B Appointment Setter
Better Be Bold
·SDR2024
Sales Development Representative (SDR)
Origins Consulting Group
·SDR2023
LinkedIn Sales Manager
Selling to Executives
·LinkedIn2023
LinkedIn Marketing and Communications Specialist
GLEAC
·Marketing2023
Freelance LinkedIn Development Specialist
MaplaDwell
·LinkedIn2023
Freelance LinkedIn Outreach Manager
Avani Media
·LinkedIn2022
Freelance LinkedIn Sales Developer
ST Media and Design
·LinkedInMy stack
Tools I use daily.
I build AI-native GTM systems, not just Clay workflows. These are the tools that connect into one pipeline.
Enrichment
CRM
Data
Outbound
Automation
Prospecting
Sales
AI
Ops
Currently
Co-founding GTM at an early-stage SaaS, building the acquisition motion from zero.
Available for select fractional engagements. If you have a real GTM problem and budget to solve it, I want to hear about it.
Operating philosophy
I believe good sales means good business.
Outbound is not about volume. It is about precision, infrastructure, and respecting the buyer's time. Every system I build starts with the math, not the messaging.
Let's work together
Need outbound that actually works?
I will audit your funnel, find the primary constraint, and tell you exactly what to fix first. No fluff, just the math.